Prepare yourself to embark on a tantalizing journey through the world of unique flavors and sustainable innovation as Oé takes the stage at the Sirha Innovation Awards in 2025. With a delightful fusion of fig leaf, rosemary, gentian, elderflower, verbena, and pomegranate, these « botanical sodas » are redefining what it means to sip on a refreshing drink. The Lyon-based company originally focused on aiding winemakers in their ecological transition before plunging into the world of sparkling, non-alcoholic beverages. By nurturing biodiversity and soil regeneration through their plantations, Oé isn’t just refreshing taste buds—it’s transforming the landscape of agriculture.
Discover oé’s commitment to botanical sodas
Step aside, Cola and Root Beer! A new contender is in town and it’s as refreshing as it is innovative. Meet the botanical sodas by Oé, the brainchild of the Lyon-based company that’s making waves in both ecological and gustatory domains. This adventure began with Oé supporting winemakers in their ecological transition, but the story took a scenic turn two years ago when they decided to acquire their own vineyard in the Drôme. The result? Effervescent beverages infused with flavors like fig leaf, rosemary, gentian, elderflower, verbena, and pomegranate. A true delight not only for the taste buds but also for the soul!
Innovative efforts for ecological transition
In Oé’s vineyards, visitors will find an array of plants that are chosen not just for flavoring botanical sodas, but also for their ability to support the ecosystem. These plants introduce a new layer of biodiversity, aiding in soil regeneration and reducing dependency on traditional crops alone. It’s like creating a booze-free utopia where deliciously fizzy drinks thrive, empowering farmers to expand their revenue possibilities. Who needs luck when you’ve got a solid, growth-oriented strategy?
Spotlight on sirha innovation awards 2025
Fast forward to January 2025, and the Sirha Innovation Awards, set up in Lyon, is the place to be. Entrants flock from all over, eager to showcase their kick-ass innovations. And guess who’s stealing the spotlight? That’s right, Oé’s botanical sodas. With an arena bustling with over 4,700 exhibitors from 140,000 square meters of exhibition space, Oé’s concoction stands out as a testament to creativity and sustainability. This year’s edition promises an immersive journey through new trends and technologies. Need a taster? Experience it firsthand via this vibrant YouTube video documenting Oé’s flavorful creations!
