Once upon a tire, a little French company called Taquipneu hitched a ride into the modern age while keeping its nostalgic roots intact. Nestled in the southwest of France, this family-run enterprise has made quite the name for itself by combining proximity, high-performance, and a steadfast commitment to the environment. With its origins in the 1930s, Taquipneu has honed the art of balancing tradition and progress like a pro on a unicycle. Under the leadership of its third-generation head honcho, Julien Taqui, the company continues to challenge the automotive industry with its blend of innovation and sustainable practices. Buckle up as we explore how this intriguing combination keeps their wheels turning!
Rooted in strong family traditions and guided by sustainable innovations, Taquipneu is a key player in mobility in southwestern France. Founded in the 1930s and now led by the third generation, Julien Taqui, this family-run business has expanded from its origins in agriculture to encompass trucks, civil engineering, and tourism vehicles. Boasting 60 sales points, Taquipneu ensures proximity and unrivaled service to their clients.
Joining the Euromaster network in 2017, Taquipneu has been a pioneer in digitalization, providing real-time vehicle diagnostics and customized services. Their commitment to sustainability includes extending tire lifespan through regular maintenance and reconditioning processes.
The company’s resilience shines through their diversification strategy, addressing all clientele needs from individuals to large industrial clients while expanding into quick mechanical maintenance. With a robust workforce, a €120 million turnover, and a vision to excel as a local reference, Taquipneu skillfully blends tradition, innovation, and sustainability.
taquipneu’s family legacy and expansion
Founded in the 1930s, Taquipneu has always been a family affair. Passed down to the third generation, Julien Taqui has taken the helm since 2010, steering the company to new heights. This commitment to family roots hasn’t prevented them from making bold moves. Initially focusing on the agricultural sector, Taquipneu expanded into heavy-duty vehicles and tourism. The company offers everything from oil changes to brake services and air conditioning, ensuring that customer vehicles receive the best care.
With 60 points of sale scattered around the southwest of France, proximity is at the heart of their business model. According to Mikaël Beddok, the general manager, the company can reach professional clients within 45 minutes and individual clients just 20 minutes away. This distribution ensures decisions can be quickly made, generally within three hours of any shop location. Such logistical acrobatics translate to exceptional agility and reactivity, allowing for tailored services and customer satisfaction.
combining technology with sustainability
Joining the Euromaster network in 2017 was a game-changer for Taquipneu. Keen on widening its customer base, the partnership allowed them to dive deep into the digital realm. « We’re always looking to be ahead in digitalization across the board, » states Beddok. This digital prowess enables real-time vehicle diagnostics, optimized garage management, and tailored services. They even offer easy payment plans to accommodate clients’ financial situations. On another note, they’re big on sustainability; by maintaining tires through regular servicing, including retreading for a whopping three cycles, they’re reducing waste. As they tackle the challenges of energy transition, Taquipneu is also preparing for the specific needs of electric vehicles.
future prospects and enduring values
Even amidst economic uncertainties and the ever-evolving auto market, Taquipneu displays commendable resilience. By diversifying from their tire-centric origins, they’ve extended services to rapid mechanical maintenance, serving both individuals and large industrial accounts. With a keen eye on the horizon, Mikaël Beddok affirms their ambition to set the bar locally across various sectors. Their annual revenue speaks volumes, sitting at a robust €120 million. Their growth strategy leans heavily on not just business acumen but also social responsibility. By emphasizing skill development and long-term employee retention, Taquipneu shows that you can stay rooted while reaching for the stars. Check out more about industry innovations here.
